watching TV with the family). The theory describes mass communication, as it provides an approach that is audience-centered. The theory places more focus on the audience and taking them into more consideration rather than the actual message itself by asking “what people do with media” rather than “what media does to people” - … A constructive attribute of public relations is to communicate effectively with publics. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 5cdcd9-NWE0Z Focuses on why people use particular media
3. If you continue browsing the site, you agree to the use of cookies on this website. Uses and gratification theory-presentation, No public clipboards found for this slide. USES AND GRATIFICATION THEORY Disusun Oleh: FADILA HAYATI PUTRI 210110130025 MANKOM A Dosen Pengampu: 1. MERIA OCTAVIANTI, S.Sos., M.Si Mata Kuliah: TEORI KOMUNIKASI JURUSAN MANAJEMEN KOMUNIKASI FAKULTAS ILMU KOMUNIKASI UNIVERSITAS PADJADJARAN TAHUN AJARAN … If you continue browsing the site, you agree to the use of cookies on this website. The basic idea behind it is that people use the media to get specific gratifications, this is now saying that we are not helpless victims of the all powerful media, but we use media to fulfil various needs. This can be done with the support of communication theories. The music we choose to listen to is a good example of how the Uses & Gratification theory comes into play. Uses and gratification theory - Duration: 11:38. theatre tutorials 3,889 views. Uses and gratification theory of communication explains how people use media to fulfill their needs. Research has identified loneliness as a significant psychological and social factor affecting social media consumption, particularly in the case of adolescents (Lou et al., 2012). Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses & Gratification Theorymedia research is referred to as 'uses and gratifications' O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. USES & GRATIFICATION THEORY Phạm Lê Diệu Trang – s3311626 Đặng Thanh Thảo – s3298804 3. Customer Code: Creating a Company Customers Love HubSpot. Theory Review Uses and Gratification Theory This theory was framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970s. See our Privacy Policy and User Agreement for details. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Uses and Gratification theory discusses the effects of the media on people. Reception Theory 4. If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. The theory also holds that audiences are responsible for choosing media to meet their needs. Uses and Gratifications Theory is an approach that is used to understand mass communication. Uses and Gratifications Theory M.SOHAIB AFZAAL 2. Academia.edu is a platform for academics to share research papers. Uses and Gratifications Theory -People use media to gain more information about the world around them. See our User Agreement and Privacy Policy. The Pennsylvania State University . Clipping is a handy way to collect important slides you want to go back to later. Katz, Blumler, and Gurevitch Uses and gratification theory • Cognitive needs • Affective needs • Personal Integrative needs • Social Integrative needs • Tension free needs 2. Audience theory There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience. Slideshow search results for uses and gratification theory Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. uses and gratifications theory presentation video Jessica Gonzalez. watching soap operas), from general exposure to the medium (e.g. 1. Now customize the name of a clipboard to store your clips. DEFINITION The 'Uses and Gratification' theory deals with the effect of people on the media. The uses and gratifications theory, developed by Elihu Katz and Jay Blumler, seeks to explain the relationship between an audience and how this audience uses the media. Uses & gratification theory camilleproyart. You can change your ad preferences anytime. Uses and Gratifications theorists explain … Summary: Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. The focus of Uses Gratification Theory (UGT) is what exactly people do with media instead of what media does to people. You can change your ad preferences anytime. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
3. Gratification of needs is the most important role of media for humans. This includes entertainment, relaxation or in … This chapter reviews representative research in the family communication context and its applications to the U&G theoretical framework. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). See our User Agreement and Privacy Policy. Looks like you’ve clipped this slide to already. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI DR. ANTAR VENUS, M.A.Comm. Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research. In other words, it can be said that the theory argues what people do with media rather than what media does to people. 2. 1. CHAPTER 22 Uses and Gratifications Theory (UGT) UGT argues that people actively seek out specific media and specific content to obtain specific gratifications or results. Entertainment – Viewers watch programmes for enjoyment. We listen to music that fits our mood, or to use it to make us feel better, or to for social motives -e.g getting into a band your friend likes so you can go to a gig with Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, … -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. Cognitive Disonance Theory from Askita Hary Anjany Faiz Sujudi. The most recent interest surrounding Uses and Gratifications Theory is the link between the reason why media is used and the achieved gratification. Cognitive needs: People use media for acquiring knowledge, information etc., [13] UGT researchers are developing the theory to be more predictive and explanatory by connecting the needs, goals, benefits, and consequences of media consumption and use along with individual factors. uses and gratification theory 1. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. Gratification of needs is the most important role of media for humans. Blog. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In this theory, everyone is presumed to have the power over how much they use media to satisfy their needs. Uses and Gratifications It explains how people use the media for their own need and get satisfied when their needs are fulfilled. Two of these theories are the Uses and Gratifications Theory and the Agenda-Setting Hypothesis. Line. This theory has been used extensively to study media audience and explore the uses of … Uses and gratification theory. What media does to people...
Most of the theories on media explain about the effects media has on people. Therefore, it is not surprising that this attracts the interest of researchers to study this cyber-social phenomenon. First, it characterizes media users as active in their selection of the media they consume. The Uses and Gratifications Model 3. Uses and gratification (u&g) theory The theoretical framework of Uses and gratification (u&g) theory his study is the uses and gratification (u&g) theory which was introduced by Blumler and Katz (1974). Then Philip Palmgreen used the work of Karl Rosengren and others to explain the process more clearly (Littlejohn, S. W. Foss, K. A., 2009, p. 979). -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. UGT is an audience-centered approach to understanding mass communication. The Uses and Gratifications Theory gives an individual audience member the power to control… Prezi Video + Unsplash: Access over two million images to tell your story through video Two such communication theories include the Uses and Gratifications Theory and the Agenda- Setting Hypothesis. If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses and Gratifications Theory and its Connection to Public Relations. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses & Gratification Theory
media research is referred to as 'uses and gratifications'
2. Be A Great Product Leader (Amplify, Oct 2019) Adam Nash. The mass media compete with other sources of gratification, but gratifications can be obtained from a medium’s content (e.g. -Because of the internet today, I can search absolutely anything I want and retrieve an answer to my question. An effective factor for mass communications practitioners to have is the ability to persuade the publics. Uses and gratifications theory has also focused on the different social and psychological circumstances of media engagement (Rubin, 2002). Uses and gratification theory 1. The Uses and Gratifications Theory suggests there are certain reasons why an audience responds to different media texts: Reason Description; The Effects Model or the Hypodermic Model 2. The two theories have a… Theory Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Uses and Gratifications Originally created by Theorists: Blumler and Katz (1974) Uses and Gratification (U&G) Model: Definitions like comment share Uses and Gratifications: Explanation The Uses and Gratifications theory is relevant to social media because it originated from If you continue browsing the site, you agree to the use of cookies on this website. It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). The uses and gratifications theory came about in the 1950s, at this time it was quite a refreshing view which was unlike the schematics of the effects models. watching TV), and from the social context in which it is used (e.g. For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types of media in order to strengthen, modify or enhance parasocial relationships people develop with … To support customers with accessing online resources, IGI Global is offering a 50% discount on all e-book and e-journals. This theory would then imply that the media compete against other information sources for viewers' gratification. Uses and gratifications theory Muhammad Sohaib Afzaal. Uses and gratifications (U&G), in particular, is a theory that focuses on people's use of media and other forms of communication (e.g., interpersonal or family) to satisfy their own needs and desires. They are engaged and motivated in their media selections. Uses and Gratification Theory 1. uses and gratification theory 1. Sarah Turney. Abstract: Social media continues to gain enormous popularity. It deals with how and why people adopt specific media to satisfy their needs. Abstract. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for interpersonal communication as well. Looks like you’ve clipped this slide to already. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Uses and Gratifications Theory Zoe Lorenz. 11:38. Uses and gratifications theory relies on two principles about media users. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. This opportunity is ideal for librarian customers convert previously acquired print holdings to electronic format at a 50% discount. Uses and Gratifications merupakan salah satu teori komunikasi massa. Uses and gratifications theory 1. Dec. 2, 2020. Audience Theory
There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.
The Effects Model or the Hypodermic Model
The Uses and Gratifications Model
Reception Theory
4. Teori ini dikembangkan oleh Elihu Katz, Jay G.Blumler, dan Michael Gurevitch. Media Studies Key Concepts Audience Compiled for Sandringham by David Allison Based on material by Steve Baker, Nick Lacey and Jacqui Bennet… -Whereas when my parents and grandparents were youths, before the Now customize the name of a clipboard to store your clips. The approach suggests that people use the media to fulfil specific gratifications. There are many theories in communication related to public relations. See our Privacy Policy and User Agreement for details. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. watching a specific programme), from familiarity with a genre within the medium (e.g. M.SOHAIB AFZAAL. If you continue browsing the site, you agree to the use of cookies on this website. Uses and gratification theory of communication explains how people use media to fulfill their needs. From this perspective, people don’t use media passively. Clipping is a handy way to collect important slides you want to go back to later. Each theory is used with mass media to send out a message to an audience. Uses & gratification theory 1. ... What to Upload to SlideShare SlideShare. Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. No public clipboards found for this slide. ) < br / > 3 interpersonal communication as well persuade the publics media they consume can done! To an Audience focuses on why people adopt specific media to satisfy their needs dosen Pembimbing: Meria,! Teori KOMUNIKASI massa way to collect important slides you want to go back to later the internet today I... That the theory describes mass communication watching TV ), from familiarity with a genre the... Rather than what media does to people with a genre within the medium ( e.g,! An approach that is used to understand mass communication cyber-social phenomenon other words it. 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